The Vig is a local Arizona tavern by Genuine Concepts. Each location is distinct and thoughtfully designed to reflect its local neighborhood character. AV3 Design Studio served as planner, architect, and space-maker for these locations: The Vig Filmore (2012), The Vig McCormick Ranch (2013), The Vig North Central / Ladera (2014), The Vig McDowell Mountain (2015), The Vig Park West (2022), The Vig Dana Park (2024), and The Vig Paradise Valley (2026).